Sawgrass Privacy Policy

Sawgrass recognizes the fundamental importance of privacy, security and data protection to our customers and partners worldwide. We have developed this Privacy Policy to explain:

  • What personal information we collect.
  • What we do with that information.
  • The measures we take to protect the privacy of your personal information.

This Privacy Policy applies to all Sawgrass websites, domains, software, applications, products and services and those of our subsidiaries (“Products and Services”) and informs you of our privacy practices and of the choices you can make about the way we collect and use personal information about you. Personal information means information or data that can be used to identify or contact a single person physically or online.

You may be asked to provide your personal information anytime you are in contact with Sawgrass or one of its affiliates (collectively, the “Sawgrass Group”), or it may be collected from your online activity or use of our Products and Services, or during conversations or correspondence with Sawgrass representatives or it may be included in information provided to Sawgrass for purposes of recruitment or employment consideration. You are not required to provide the personal information that we have requested, but, if you choose not to do so, in many cases we will not be able to provide you with our Products and Services or respond to any queries you may have.

Our Products and Services may provide links to third-party products, services, applications, websites or social media features for your convenience and information. Accessing those links may result in the collection or sharing of information about you by a third-party. We do not control, endorse or make any representations about those third-party websites or their privacy practices, which may differ from ours. We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your personal data.

In case of inconsistencies between any courtesy translations and the English version of this Privacy Policy, the English version will prevail.

What Information Does Sawgrass Collect?

Depending on the nature of your interaction with Sawgrass, we may collect varying types of information from you, including the following information that is provided by you:

  • Contact information. We may collect personal and/or business contact data, including your first name, last name, mailing address, telephone number, fax number, email address, and other similar information when you register an account or seek information about, or access to, a Product or Service on one of our websites or otherwise. Your business contact data may be provided by a designated person within your business or enterprise (such as a member of your IT department).

    Account information. We collect information on your location, the Products and Services you request information on, or purchase or use, including serial numbers, the identity of your local reseller, and any other account information you provide when you register a Product, obtain a Service, contact us, or complete forms on our site, or that relates to your transaction, billing or support history.

    Payment information. We collect information necessary for processing payments and for fraud prevention, including credit and debit card numbers, security codes, mailing addresses and zip codes and other information necessary to verify, process or manage billing or payment for our Products and Services.

    Security credentials data. We collect user IDs, passwords and similar log in and security information required for authentication and access to our Products and Services.

    Social media data. We provide social media features on our websites that enable you to share information with your social networks and to interact with us on various social media sites. Your use of these features may result in the collection or sharing of information about you, depending on the feature. We encourage you to review the privacy policies and settings on the social media sites you use to make sure you understand the information that may be collected, used, and shared by those sites.

    Other unique identifying information. We may collect other unique identifying information from you such as information you provide when you interact in-person, online or by phone or mail with our services centers, help desks or other customer support channels, or in your responses to customer surveys or contests, or from additional information you have provided to us to facilitate delivery of our Products and Services or to respond to your inquiries.


We also automatically collect data from you when you use our Products and Services, including:

  • Product and Service information –We collect information about your computer and printer, and our Products and Services, such as manufacturer, operating system, amount of memory, region, language, time zone, model number, serial number, first start date, age, manufacture date, browser version, software and application version and update information, connection port, warranty status, unique identifiers, advertising identifiers and additional technical information that varies by product and service.

    Usage data - We collect usage data such as pages printed, print mode, media used, ink or toner brand, file type printed (.pdf, .jpg, etc.), applications and software used, file size, time stamp, and usage and status of other printer supplies. We do not scan or collect the content of any file or information that might be displayed by an application other than the designs you create through use of our software.

    Performance data – We collect information related to the performance of our Products and Services that varies by Product and Service.

    Website and email communication data – We collect information about your visits to and your activity on and use of our Sawgrass websites and your interactions with Sawgrass email communications, including your IP address, the content that you view and interact with, and other clickstream behavior (such as the pages you view, the links you click or which items you've added to your shopping basket). Some of this information is collected using automatic data collection tools such as cookies, web beacons and embedded web links.

    Anonymous or aggregated data – We may collect anonymous answers to surveys or anonymous and aggregated information about how our Products and Services are used. In the course of our operations we might also apply a process of de-identification or pseudonymisation to your data to make it reasonably unlikely to identify you through the use of that data with available technology.

    Data from third parties – We may obtain information from third parties, including personal data such as your name, address, email address, preferences, interests, and certain demographic data. For example, personal data may be collected when you access our applications through social media logins (e.g., logging in to our applications using your Facebook or other social media credentials). The basic details we receive may depend on your social network account privacy settings. In addition, if you purchase Sawgrass Products or Services from a Sawgrass reseller (a “Sawgrass Authorized Dealer”), we may receive certain information about your purchase from that Authorized Dealer. If applicable, we may also receive information from fraud prevention agencies or from credit reporting agencies in connection with credit determinations. We also receive non-personal data, such as aggregated or de-identified demographic/profile data, from third-party sources such as companies that specialize in providing enterprise data, analytics and software as a service.


In order to ensure data accuracy and to provide you with better personalized services, content, marketing and ads, we may link or combine the information that we collect from different sources. For example, we may compare the geographic information acquired from commercial sources with the IP address collected by our automatic data collection tools to derive your general geographic area. Information may also be linked via a unique identifier such as a cookie or account number.

Sawgrass does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (“DNT”) signals or requests. However, some third party sites do keep track of user browsing activities in order to tailor content to their users. If you are visiting such sites, certain web browsers allow you to set the DNT signal so that third parties (particularly advertisers) know you do not want to be tracked.

We do not knowingly collect information from children, and do not target our Products or Services to children.

Automatic Data Collection

We use and may allow certain other companies to use cookies, web beacons and other similar technologies on our website and in email communications. We do this to understand your use of our Products and Services; to improve your user experience; to enable personalized features and content; and to optimize our advertisements and marketing.

What are Cookies?

Cookies are text files placed on your computer to collect standard internet log information and visitor behavior information. This information is used to track visitor use of a website and to compile statistical reports on website activity. Cookies are also used to give the user an enhanced experience when using the website and may be used to conduct targeted advertising.

To comply with specific international privacy regulations, you may receive a pop-up notification that will inform you of the use of cookies on Sawgrass’ websites and offer you the opportunity to decline tracking. Alternatively, you may modify your browser settings to not accept cookies. Please note that disabling cookie tracking may result in the malfunction of some features of our websites.

What are Web Beacons or Clear GIFs?

A web beacon, also known as a web bug or clear GIF, is typically a transparent graphic image (usually 1 pixel x 1 pixel) embedded in online content, videos and emails that allows a server to read certain types of information from your device, to know when you have viewed particular content or a particular email message, and to determine the date and time when you viewed it and the IP address of your device. We may include web beacons or clear GIFs in our email communications to determine whether our messages have been opened or acted upon and whether our mailing tools are working correctly. We also may use and permit select third parties to use web beacons (usually in combination with cookies) to compile information about your website usage and your interaction with email or other communications, to measure performance and to enable us to provide content and ads that are more relevant to you.

What are Embedded Web Links?

Embedded links are links to third-party products, services, applications, websites or social media features that may be embedded in a website or email communication for your convenience and information. We collect information on the links you click on that are embedded in our websites and email communications, including our newsletter. You may opt out of receiving our email communications by clicking on the “Unsubscribe” link in those communications. You may also choose not to click on the links we provide on our websites and in our email communications.

How Does Sawgrass Use Information?

We collect and use personal data to manage our customer relationships and to better serve our customers by personalizing their experience and interaction with us. Examples of how we may use your personal data include:

  • To deliver our Products and Services and to enhance your customer experience. We use the data we collect to deliver our Products and Services to you, to personalize your customer experience, to communicate with you about the Products and Services you have expressed interest in or purchased or to otherwise communicate with you about your Sawgrass account. These communications may include: delivering information about Sawgrass Products and Services, processing orders and payments, answering customer service requests, facilitating use of our websites and access to and use of our Products and Services, sending alerts, assisting you in completing transactions and orders, administering your account, arranging shipments and deliveries, facilitating repairs and returns and enabling online shopping.

    To market Products and Services to you. We may use the data we collect to market and promote or offer to you additional or different Products, Services and features that may interest you, to enable you to participate in surveys, and to make recommendations. You may unsubscribe from our email marketing communications by clicking the “Unsubscribe” link in those communications or by contacting us at [email protected].

    To make improvements to existing Products and Services and to develop new Products and Services. We may use your personal and non-personal information to improve the performance and operation of our websites (including our security measures) and our other Products and Services, and to make our Products and Services easier to use by eliminating the need for you to repeatedly enter the same log-in information or by customizing them to your particular preferences or interests. We also may use your personal and non-personal data for product development processes, such as idea generation, product design and improvements, detail engineering, market research and marketing analyses.

    To conduct our business operations. We use the data we collect to conduct ordinary business operations, including verifying your identity, making credit decisions if you apply for credit, conducting business research and analytics, corporate reporting, training, quality assurance (which may include monitoring or recording calls to our customer support), and maintenance of books and records, including accurate contact and registration data.

    To maintain and strengthen the security of our Products and Services. We may use your personal information to maintain and strengthen the integrity and security of our Products and Services and to assist in the prevention and detection of security threats, fraud or other criminal or malicious activity that might compromise your information. When you interact with us, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your personal data.

    To consider you for employment. If you provide personal employment-related information to us, such as a resume, we will treat such personal information as confidential and may use it only to consider you for current and future employment opportunities.

    To comply with applicable laws. We may use the information we collect to comply with applicable laws, regulations, court orders, and government and law enforcement requests, to operate our services and products properly, to avoid liability, to protect our rights and property (including intellectual property) and the rights and property of others, and to otherwise protect ourselves, our users and our customers or to solve any customer disputes.


How Does Sawgrass Share Information?

Sawgrass only shares personal information under the following circumstances:

  • To conduct its internal business operations. Sawgrass may transfer your personal data to other members of the Sawgrass Group in the US or the UK for the purposes outlined in this Privacy Policy. To ensure that your personal data is secure, these Sawgrass Group members are required to comply with our privacy requirements. Furthermore, our privacy guidelines are communicated to our Group employees as part of the hiring process.

    To connect you with Authorized Dealers. When you request information about any of our Products and Services, or send inquiries to our personnel, or purchase any of our Products and Services, we may send your personal information to Sawgrass Authorized Dealers who serve your geographical area. Sawgrass Authorized Dealers receiving your personal information may follow up with you regarding your inquiries, requests or purchases, and may also attempt to explore with you sales opportunities for other products that may be of interest to you.

    To work with service providers. We retain other companies and individuals in the US and other countries to perform functions on our behalf consistent with this Privacy Policy such as credit card processing, data analysis, fraud management, customer support, order fulfillment, product delivery, email services, web hosting, live help, marketing and advertising, debt collection and information technology services. Such third parties are provided with access to personal information to the extent needed to perform their functions, but may not use such information other than on our behalf and in accordance with this Privacy Policy. We also take steps to provide adequate protection for any transfers of your personal data in accordance with applicable law.

    To work with other third parties. Sawgrass may share your personal data with: (i) credit reference and fraud prevention agencies; (ii) debt collection agencies (for outstanding debts with us); and (iii) other third parties, with the appropriate notice and consent. If you choose to provide personal data to the other companies, that personal data will be handled according to the privacy policy of those companies, which may differ from Sawgrass’ policies as set forth herein.


Sawgrass also may share aggregated, non-personally identifiable information about its customers to advertisers, business partners, and other third parties; however, none of this information will contain personal, identifying information about any of our customers.

In some instances, you may be offered the opportunity to consent to the sharing of your information with a third party such as an event or promotion co-sponsor. If you consent, we will share your information with such third party and the information you provide may be used by such third party for their own purposes and in accordance with their own policies.

Sawgrass does not share your personal information with third parties for direct marketing purposes without your consent, except to connect you with local and regional Authorized Dealers as described above. If you do not wish to be contacted by such parties for direct marketing purposes, please contact us at [email protected]. If you are a California resident, see “Your California Privacy Rights

E-mail marketing communications include an unsubscribe link that will allow you to stop delivery of that type of communication. If you elect to unsubscribe, we will remove you from the relevant list within 10 business days.

  • To engage in a transfer of our business. Circumstances may arise where for strategic or other business reasons Sawgrass decides to sell, buy, merge or otherwise reorganize particular businesses. Such a transaction may involve the disclosure of personal data to prospective or actual purchasers and their representatives, or the receipt of such information from other parties to the transaction. It is Sawgrass' practice to seek appropriate protection of the confidentiality of this information in these types of transactions.

  • To comply with applicable laws. We may share your personal data when we believe, in good faith, that we have an obligation to: (i) respond to duly authorized information requests of law enforcement agencies, regulators, courts and other public authorities, including to meet national security or other law enforcement requirements; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other criminal or malicious activity; (iv) enforce/protect the rights and properties of Sawgrass or any member of the Sawgrass Group; or (v) protect the rights or personal safety of Sawgrass, our employees, and third parties on or using Sawgrass property when allowed and in line with the requirements of applicable law.


How Does Sawgrass Protect Information?

To prevent unauthorized access, use or disclosure of your information, Sawgrass uses reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect, process and store. Sawgrass retains data as required or permitted by law and while the data continues to have a legitimate business purpose.

When collecting, transferring, using or storing sensitive information such as financial information we use a variety of additional security technologies and procedures to help protect your personal data from unauthorized access, use, or disclosure. Sawgrass stores sensitive personal information on computer systems with limited access in facilities with restricted access. Identity verification is conducted through encrypted cookies, which enable you to move around a site to which you have logged in, or from one site to another that uses the same login mechanism.

When we transmit highly confidential information (such as credit card number or password) over the internet, we protect it through the use of encryption, such as using Secure Socket Layer (SSL) encryption or later versions of the Transport Layer Security (“TLS”) protocol. As part of real-time payment processing, we also subscribe to fraud management services. This service provides us with an extra level of security to guard against credit card fraud and to protect your financial data.

Though these measures are appropriate, effective and accepted practice, Sawgrass does not guarantee the security, accuracy or completeness of any such information or procedures. You also carry the following responsibilities for your own safety:

  • For Products and Services to which you login, it is your responsibility to ensure the security of your password and not to reveal this information to others. If you are sharing a computer with anyone you should always log out before leaving a website so that subsequent users will not be able to access your data.

    Some of our Products and Services may enable you to participate in public services such as discussion boards, chats, and live events. Please use discretion when providing personal information about yourself when using these services. Be aware that when you disclose personal information through these services, the information may be collected and used by others for their own purposes.


How to Select Your Privacy Preferences

You have the option of unsubscribing to email marketing communications from us and opting out of such communications by:

  • Selecting the email’s “Opt out” or “Unsubscribe” link, or following the instructions included in each email communication.
  • Emailing [email protected] and requesting that your account be unsubscribed.

These options do not apply to communications that are not primarily promotional in nature, such as communications for the purpose of transaction processing, account administration, order completion, support, product and software updates and alerts, driver updates, and other business and administrative notices.

How Does Sawgrass’ Privacy Policy Apply to Customers Outside of the U.S.?

Personal data collected on our websites or through our other Products and Services from customers who live outside of the United States may be stored and processed in the United States or any other country in which Sawgrass or a member of the Sawgrass Group operates. Such personal data may be transferred to and used by any of our Group companies in a manner that is consistent with this Privacy Policy, but will also be subject to the terms of the applicable Group company’s privacy policy and practices, if any.

By choosing to use our Products and Services and to provide data to us, you consent to any such international transfers of information and agree that if you are located outside the United States, you will also be subject to any applicable Group company’s privacy policy and practices.

Changes to our Privacy Policy

If we modify our Privacy Policy, we will post the revised statement here, with an updated revision date. If we make significant changes to our Privacy Policy that materially alter our privacy practices, we may also notify you by other means, such as sending an email or posting a notice on our corporate website and/or social media pages prior to the changes taking effect. We suggest that you periodically consult this Privacy Policy. This Privacy Policy was last updated on April 12, 2018.

Your Rights and How to Contact Us

You have the right to access any personal data that you have provided to us or that we maintain about you. In addition, you have the right to withdraw any consent previously granted or to request correction, amendment, restriction, anonymization or deletion of your personal data and to request an explanation about the processing. In certain cases, your request may be denied on the basis of a legitimate exception such as where making information available would reveal personal data about another person or where we are legally prevented from disclosing such information.

Please contact us if you have any questions about our privacy policy or information we hold about you by emailing us at: [email protected]

Your California Privacy Rights

Under California’s “Shine the Light” law, Sawgrass customers that are California residents and have provided personal information to Sawgrass are entitled to request and obtain from Sawgrass, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing use. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which Sawgrass shared customer information for the immediately preceding calendar year. To obtain this information, please send an email to [email protected] with the words “Request for California Privacy Information” as the subject line and with a request for this information.